CV

 

Jessica Robinson

Marketing & Design Director

Accomplished working in demanding creative environments,
her experience includes proven proficiency
in a wide variety of diverse leadership roles.

EXPERIENCE

Freelance Consultant / Digital Development

2015 - Present / Jessica Robinson Studio, Portland, ME

  • Contract work assisting regional agencies and corporations with online and print content creation

Clients included: MWB Marketing, Capitol Staffing, STEMscopes / Accelerate Learning Inc.

Marketing & Design Director

2019 - 2020 / NunoErin, Jackson, MS

  • Oversaw all company digital and print brand development 

  • Created original illustrations for use in innovative multi-touch games

  • Contributed to content flow strategies for multiple game personas

  • Revised new product cut sheets and technical installation guides

  • Created effective sales marketing materials, catalogs and forms

  • Collaborated with founders and C-level staff to develop new strategies to better reach existing clients, cultivate new business and promote cross-platform product launches

Clients included: McDonalds, Krispy Kreme, Promedica, Mayo Clinic, Cincinnati Children’s Hospital, St. Jude Children’s Research Hospital,  Mercy Health, Simon, SLS Las Vegas, Burger King, Hard Rock Cafe, Playtime US, Play-On! Australia, Marriott, Northrop Grumman

Senior Creative Director

2006 - 2015 / The Ramey Agency, Jackson, MS

  • Responsible for active and prospective agency interactive work

  • Direct client and C-level interaction, negotiation and program review to meet all quality, reliability and delivery status goals

  • Guided recruitment, hiring, training and agency performance goals 

  • Created custom websites and trained client staff in CMS tools 

  • Coded email campaigns, landing pages and online promotions

  • Developed Request for Proposals (RFP), Request for Vendor Quotes (RFQ) and evaluated bid packages for senior partners

  • Oversaw project budgeting, scheduling, purchase orders, vendor selection, supplier invoices and
    content accuracy

Clients included: Viking Range, Viking Classic, Hestan, St. Charles, ClimateMaster, Camgian Microsystems, Parents for Public Schools, Move to Learn, Blue Cross Blue Shield of Mississippi, Entergy, Mississippi Children’s Home Services, First Choice Medical, U.S. Farm-Raised Catfish, Capitol Hotel Little Rock, Cinnamon Shore, The Alluvian Hotel, Mississippi Development Authority, BankPlus, Mississippi Museum of Art, Women’s Foundation, Stephens Inc., Bank of the Ozarks, Molpus Woodlands Group, Spectrum Capital, Dassault Systèmes

Online Projects Supervisor

2000 - 2006 / The Clarion Ledger, Jackson, MS

  • Led interactive staff during a rapidly changing online market in an extremely fast-paced newsroom environment 

  • Developed a comprehensive, local, constantly updated online news presence prior to national corporate consolidation

  • Crafted animated ads, marketing images and branding

  • Oversaw online advertising campaign rollouts and analytics

Clients included: The Clarion-Ledger, Gannett Corporation

Art Director

1998 - 2000 / Phi Theta Kappa, Jackson, MS

  • Designed and coded all non-profit internal and public websites

  • Implemented organization’s first web content management system

  • Designed monthly magazines and all cohesive marketing material

  • Developed all annual national convention marketing collateral

Art Director

1997 - 1998 / Hederman Brothers Printing, Jackson, MS

  • Oversaw biannual fashion catalog designs and prepress quality

  • Created print promotional material for in-house and external clients

  • Oversaw final client prepress review and press quality adjustments

Graphic Designer

1996 - 1997 / Guides Publishing, Jackson, MS

  • Responsible for design and layout of five monthly magazines 

  • Monitored local and regional press checks

Freelance Illustrator / Painter

1992 - 1995 / Robinson Studio, Seattle, WA

  • Created unique small illustrations in pen and ink for marketing media

  • Painted original artwork in oil and acrylic on canvas, board and paper

Naval Officer, Helicopter Pilot

1984 - 1992 / US NAVY, Worldwide

  • Squadron Mission Commander during overseas deployments

  • Aircraft Commander, over 3200 total flight hours

  • Naval Flight Instructor / Master Training Specialist Award, one of six Navy pilots awarded nationwide

  • DoD Top Secret Security Clearance, entrusted with proprietary government aerospace sensitive information